7,000+ mobile tool dealers in the US. Billions in revenue. Millions lost every year to bad debt and hours stuck on the phone instead of selling. Here's exactly what it looks like in your world.
Where these numbers come from: Dealer counts and revenue come straight from the latest Franchise Disclosure Documents (FDD filings) and industry reports as of February 2026. The loss figures are our math on top of those — every assumption is spelled out right next to it, so you can plug in your own numbers.
The Big Picture
| Brand | # Dealers | Avg Revenue | Median | Top 1/3 Avg | System-wide Revenue |
|---|---|---|---|---|---|
| Matco | 1,811 | $495K | $487K | $767K | $896M |
| Snap-on | 3,304 | $814K | $773K | $1,159K | $2.69B |
| Mac Tools | 1,131 | $506K | $460K | — | $572M |
| Cornwell | 789 | $599K | — | — | $473M |
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The Bleeding
Most dealers lose 2–6% of revenue every year to bad debt and slow payers. We used a realistic 3% average. Across the 7,035 trucks in the Big Four, that's about $139 million a year in bad debt alone (3% of $4.63B). Here's what it looks like in real dollars — by brand.
| Brand | Avg Revenue | 2% Loss | 3% Loss (avg) | 6% Loss (bad year) |
|---|---|---|---|---|
| Matco | $495K | $9,900 | $14,850 | $29,700 |
| Snap-on | $814K | $16,289 | $24,433 | $48,867 |
| Mac Tools | $506K | $10,120 | $15,180 | $30,360 |
| Cornwell | $599K | $11,980 | $17,970 | $35,940 |
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Time Is Money
Minimum 5 hours a week on payment calls, receptionist duty, and following up on what you're owed. That's 260 hours a year you're handling phone duty instead of driving and selling. We valued that time conservatively at $100/hr.
| Metric | Doing Nothing | With WrenchCash |
|---|---|---|
| Hours on phone duty per year | 260 | Most handled by Wren |
| Dollar value at $100/hr | −$26,000 | Up to +$26,000 back |
The Upside
Those 260 saved hours turn into extra stops and real sales. How we got there: your average revenue spread over a 45-hour selling week (52 weeks), times the 260 hours, at a conservative 50% conversion. For a Matco dealer that's about $212 an hour of selling time. Estimates, not promises — plug in your own numbers.
| Brand | Avg Revenue | Hours Reclaimed | Extra Revenue (50% conversion) |
|---|---|---|---|
| Matco | $495K | $26,000 | $27,500 |
| Snap-on | $814K | $26,000 | $45,200 |
| Mac Tools | $506K | $26,000 | $28,100 |
| Cornwell | $599K | $26,000 | $33,300 |
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Your flag. Your numbers.
Bad debt + missed sales. The full picture of what doing nothing is costing you every single year.
The Visual
Bad debt + missed sales. Every flag. Same problem. Same pain.
The Bottom Line
Wren goes to work on every one of those numbers the day you turn her on. The calls get answered. The follow-up gets done. The hours come back. The missed sales get a real shot.
By this math, the average dealer is losing $42,000–$70,000 a year to problems the right tool on the truck can take on. That's not a pricing question — that's a math question. And the math is not close.
Every truck starts with 250 free Wren minutes. Run the numbers on your own route.
The Real Edge
Picture the other dealer on your route. He's still taking every payment call himself, still stopping in the middle of a sale to look up a balance, still parked on the phone close to 260 hours a year. Every one of those hours is a stop he didn't make and a sale he never got to. Meanwhile, you're out running your route. Wren is picking up the calls you can't, every account is getting followed up, and payments are landing in your account while you're on the next stop with a customer. Same territory. Same long days. One of you is selling, and the other one is tied to his phone. That's the edge in 2026. And it's not even close.
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