7,000+ mobile tool dealers in the US. Billions in revenue. Millions lost every year to bad debt and time wasted chasing your own money. Here's exactly what it looks like in your world.
Where these numbers come from: All data below is pulled straight from the latest Franchise Disclosure Documents (FDD filings) and industry reports as of February 2026. We didn't make this up — these are the real numbers tool dealers are living with every single day on the truck.
The Big Picture
| Brand | # Dealers | Avg Revenue | Median | Top 1/3 Avg | System-wide Revenue |
|---|---|---|---|---|---|
| Matco | 1,811 | $495K | $487K | $767K | $896M |
| Snap-on | 3,304 | $814K | $773K | $1,159K | $2.69B |
| Mac Tools | 1,131 | $506K | $460K | — | $572M |
| Cornwell | 789 | $599K | — | — | $473M |
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The Bleeding
Most dealers lose 2–6% of revenue every year to bad debt and slow payers. We used a realistic 3% average. Here's exactly what that looks like in real dollars — by brand.
| Brand | Avg Revenue | 2% Loss | 3% Loss (avg) | 6% Loss (bad year) |
|---|---|---|---|---|
| Matco | $495K | $9,900 | $14,850 | $29,700 |
| Snap-on | $814K | $16,289 | $24,433 | $48,867 |
| Mac Tools | $506K | $10,120 | $15,180 | $30,360 |
| Cornwell | $599K | $11,980 | $17,970 | $35,940 |
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Time Is Money
Minimum 5 hours a week on collections calls, receptionist duty, and chasing payments. That's 260 hours a year you're handling phone duty instead of driving and selling. We valued that time conservatively at $100/hr.
| Metric | Doing Nothing | With WrenchCash |
|---|---|---|
| Hours wasted per year | 260 | 0 |
| Dollar value at $100/hr | −$26,000 | +$26,000 |
The Upside
Those 260 saved hours turn into extra stops and real sales. Using your own revenue numbers and a conservative 50% conversion rate on the extra time reclaimed.
| Brand | Avg Revenue | Hours Value Reclaimed | Extra Revenue (50% conversion) |
|---|---|---|---|
| Matco | $495K | $26,000 | $27,500 |
| Snap-on | $814K | $26,000 | $45,200 |
| Mac Tools | $506K | $26,000 | $28,100 |
| Cornwell | $599K | $26,000 | $33,300 |
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Your flag. Your numbers.
Bad debt + time lost + missed sales. The full picture of what doing nothing is costing you every single year.
The Visual
Bad debt + time cost + missed sales. Every flag. Same problem. Same pain.
The Bottom Line
Every one of those numbers above stops the day you turn Wren on. The bad debt gets chased. The calls get answered. The hours get reclaimed. The missed sales become made sales.
The average dealer is sitting on $68,000–$95,000 in annual losses from problems that are completely fixable with the right tool on the truck. That's not a pricing question — that's a math question. And the math is not close.
Payback is fast because you stop losing money the day you turn it on.
The Real Edge
The dealer on your route who doesn't have this is still losing $19,750 a year to missed calls and missing $36,600 in sales he can't get to. While you're running clean, answering every call, and chasing every dollar. That's the competitive edge in 2026. And it's not even close.
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